SproutLink vs Lnk.Bio

Which link in bio is right for you?

Quick verdict

Choose Lnk.Bio if you scored higher on features and value. Choose SproutLink for the use cases below where it has an edge.

Use SproutLink if:

  • Your team already uses Sprout Social for social media management
  • You publish Instagram posts through Sprout Social and want auto-linked grid pages
  • You want link-in-bio managed inside your existing social workflow
  • You are a brand or agency with budget for enterprise social tools

Use Lnk.Bio if:

  • You want the lowest cost without sacrificing core features
  • You're a creator or musician who just needs links, analytics, and a clean design
  • You want a one-time payment option instead of an ongoing subscription
  • You want to link to Spotify, YouTube, and TikTok embeds
  • You want a custom domain on a budget

Comparison Score

General

 
 

10

Multi-Accounts

 

50

Multi-Accounts
up to 50 accounts & unlimited admins

 

1

signup integrations
only via email

 

10

signup integrations
email, TikTok, IG, Apple, Google, TW…

 

Custom username

 

Custom username

 

1

URL Domain options
sprout.link/

 

3

URL Domain options
lnk.bio/ - lnk.at/ - ln.ki/

 

10

letter-long Domain
your brand gets less visibility

 

4

letter-long Domain
your brand gets more visibility

 

Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
Tip/Donation links not offered

 

0%

transaction fees
Tip/Donation links

 

Free plan

 

Free plan

 

One-time Plans

only subscriptions

 

One-time Plans

one-time payments & subscriptions

 

$2988

annual cost - Top plan

 

$24

annual cost - Top plan
$0 from the second year onwards

 

$1788

most cost-effective Pro plan
annual subscription

 

$9

most cost-effective Pro plan
one-time payment

 

Built-in Shop

 

Built-in Shop

real link-in-bio shop

 

Page Customisation

 
 

1

link layouts
only image

 

25

link layouts
list, grid, images, titles...

 

Flexible layout

 

Flexible layout

 

Mirror Instagram Grid

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

Social, Music & Contact icons

 

+1000

Social, Music & Contact icons
all icons are available in the free plan

 

Icon colors

 

Icon colors

 

1

fonts

 

81

fonts

 

Link Features

 
 

Unlimited links

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

 

Analytics

 

Data Export

only in .csv

 

Data Export

included in all Pro plans, Excel export

 

Page Features

 
 

Add a second page

 

Add a second page

 

Custom Social Causes page

 

Custom Social Causes page

Custom Social Causes page that links to official sources

 

Embed music

 

Embed music

 

Embed video

 

Embed video

 

 External pixels

 

 External pixels

 

Pricing comparison

All prices in USD. Last verified March 2026.

SproutLink

PlanPriceBilled
Standard $199.00 month
Professional $299.00 month
Advanced $399.00 month
Enterprise Free

Lnk.Bio

Free plan available

One-time payment option available

PlanPriceBilled
Free Free
Mini $0.99 one-time
Unique $9.99 month
Agency $24.99 month

Pros and cons

SproutLink

Pros

  • Completely integrated into Sprout Social — no separate tool or login
  • Automatically mirrors your Instagram grid with clickable links
  • Managed inside Sprout Social's compose interface alongside your posts
  • Strong analytics tied into Sprout Social's reporting suite
  • Team collaboration built in through existing Sprout Social permissions

Cons

  • Not a standalone product — requires a Sprout Social subscription starting at $199/seat/month
  • By far the most expensive link-in-bio option on the market
  • No custom themes, email capture, or payment features
  • Only works for Instagram — no multi-platform bio link page
  • Limited design customisation compared to dedicated tools

Lnk.Bio

Pros

  • Exceptional value — one-time $0.99 option is unmatched in the market
  • Clean, distraction-free interface that loads fast
  • Built-in media embeds (Spotify, YouTube, TikTok) on all plans
  • Link scheduling included
  • Custom domain on paid plans
  • No forced branding on paid tiers

Cons

  • No native ecommerce or digital product sales
  • No custom CSS (design is fixed to available themes)
  • Agency plan required for multiple profiles
  • No video background option

Switching between them

If you need a dedicated link-in-bio tool without the cost of Sprout Social, Lnk.Bio offers a simple, affordable alternative with no platform lock-in.

How to migrate from SproutLink to another tool

Estimated time: ~15 minutes. Difficulty: easy.

  1. Export or note your current Instagram bio link URLs
  2. Sign up for your chosen link-in-bio tool
  3. Recreate your links and profile on the new platform
  4. Update your Instagram bio link
  5. Cancel or downgrade your Sprout Social plan if no longer needed

Full migration guide: SproutLink → Lnk.Bio

Frequently asked questions

SproutLink is a link-in-bio feature built into Sprout Social's social media management platform. It creates a clickable Instagram grid page where each post tile links to a URL of your choice, managed directly from Sprout Social's compose interface.

No. SproutLink is only available as part of a Sprout Social subscription, which starts at $199 per seat per month. There is a 30-day free trial for Sprout Social, which includes SproutLink.

No. SproutLink is not a standalone product. It is a feature bundled exclusively with Sprout Social subscriptions and cannot be purchased separately.

When you publish an Instagram post through Sprout Social, SproutLink adds it to a cloneable grid landing page. Each grid tile links to a URL you specify in the post's compose workflow. Your Instagram bio links to this grid page.

Only if you are already using or planning to use Sprout Social for social media management. As a standalone link-in-bio solution, it is far too expensive compared to dedicated tools like Linktree, Lnk.Bio, or Milkshake.

Yes. Lnk.Bio has a free plan with unlimited links and basic analytics. The Mini plan is a one-time $0.99 payment that removes branding.

Yes, custom domains are supported on the Unique plan ($9.99/month) and Agency plan.

Overall Comparison Score

SproutLink Logo

SproutLink

Lnk.Bio Logo

Lnk.Bio

Top 5 link in bio services

by features offered and cost-efficiency

1
Lnk.Bio Lnk.Bio
52 stars
 
2
Tilda Tilda
28 stars
 
3
Linktree Linktree
 
26 stars
 
4
Carrd.co Carrd.co
 
25 stars
 
5
Taplink Taplink
 
23 stars
 

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