Link in Profile vs Shorby
Which link in bio is right for you?
Quick verdict
Choose Shorby if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Comparison Score
General
|
1 Multi-Accounts |
10 Multi-Accounts |
|
2 signup integrations |
5 signup integrations |
|
Custom username 1 |
Custom username |
|
1 URL Domain options |
2 URL Domain options |
|
17 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$120 annual cost - Top plan |
$1,188 annual cost - Top plan |
|
$9.99/mo most cost-effective Pro plan |
$15/mo most cost-effective Pro plan |
|
Built-in Shop 1 |
Built-in Shop |
Page Customisation
|
1 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid 1 |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
2 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
1 fonts |
8 fonts |
Link Features
|
Unlimited links 1 |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics 1 |
Analytics Click & retargeting data |
|
Data Export |
Data Export Analytics export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels Facebook, Google pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Pros and cons
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Switching between them
How to migrate from Link in Profile to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Sign up for your new link-in-bio tool
- Add your most important links manually to the new page
- Set up your profile photo and branding
- Update your Instagram bio to the new URL
- Cancel your Link in Profile subscription before the next billing cycle
Full migration guide: Link in Profile → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Link in Profile
Shorby
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