Link in Profile vs Linktree
Which link in bio is right for you?
Quick verdict
Choose Linktree if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Use Linktree if:
- You need payment links or native ecommerce features
- You're managing a team or agency with multiple profiles
- You rely on integrations like Mailchimp, Klaviyo, or Shopify
- Brand recognition and the Linktree name matter in your context
- You need advanced analytics at a per-link level
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
2 signup integrations |
1 signup integrations |
|
Custom username 1 |
Custom username |
|
1 URL Domain options |
1 URL Domain options |
|
17 letter-long Domain |
8 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
10-0.5% transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$120 annual cost - Top plan |
$228 annual cost - Top plan |
|
$9.99/mo most cost-effective Pro plan |
$72 most cost-effective Pro plan |
|
Built-in Shop 1 |
Built-in Shop can only embed products from Shopify |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid 1 |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
2 Social, Music & Contact icons |
~20 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
1 fonts |
20 fonts |
Link Features
|
Unlimited links 1 |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics 1 |
Analytics |
|
Data Export |
Data Export only available starting from the $228/year plan & only in .csv |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page Premade Social Causes link that directs to only 1 source of information for each entry |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Linktree
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $5.00 | month |
| Pro | $9.00 | month |
| Premium | $24.00 | month |
Pros and cons
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Linktree
Pros
- Most widely recognised link-in-bio brand — familiar to collaborators and managers
- Strong integration ecosystem (Mailchimp, Klaviyo, Shopify, etc.)
- Payment links built in on Premium
- Robust analytics with location and device data on Pro+
- Large community and support resources
Cons
- Expensive relative to competitors with equivalent features
- Free plan prominently shows Linktree branding
- No custom CSS for design flexibility
- Some core features (analytics, scheduling) locked behind Pro ($9/mo) tier
- Interface can feel cluttered with so many feature additions
Switching between them
How to migrate from Link in Profile to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Sign up for your new link-in-bio tool
- Add your most important links manually to the new page
- Set up your profile photo and branding
- Update your Instagram bio to the new URL
- Cancel your Link in Profile subscription before the next billing cycle
Full migration guide: Link in Profile → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Link in Profile
Linktree
Top 5 link in bio services
by features offered and cost-efficiency
1 |
|
Lnk.Bio | |
2 |
|
Tilda | |
3 |
|
Linktree | |
4 |
|
Carrd.co | |
5 |
|
Taplink | |
