Link in Profile vs Rebrandly Link Gallery

Which link in bio is right for you?

Quick verdict

Choose Rebrandly Link Gallery if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.

Use Link in Profile if:

  • You post on Instagram regularly and always include links in captions
  • You sell on Etsy or use affiliate links and want zero dashboard maintenance
  • Your audience shops directly from your posts
  • You want your link page to reflect your Instagram grid automatically

Use Rebrandly Link Gallery if:

  • You run marketing campaigns and need branded short links (not bit.ly or generic shorteners)
  • UTM tracking and campaign attribution are core to your marketing workflow
  • You want branded links and a link gallery in one platform
  • You're a marketing agency managing multiple client link campaigns
  • QR code generation from branded links is a regular need

Comparison Score

General

 
 

1

Multi-Accounts
account

 

5

Multi-Accounts
team accounts

 

2

signup integrations
integrations

 

4

signup integrations
integrations

 

Custom username

1

 

Custom username

 

1

URL Domain options
domain option

 

3

URL Domain options
custom domain options

 

17

letter-long Domain
characters

 

13

letter-long Domain
characters

 

Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
no shop fees

 

N/A

transaction fees
no ecommerce

 

Free plan

 

Free plan

 

One-time Plans

 

One-time Plans

 

$120

annual cost - Top plan
per year

 

$1,068

annual cost - Top plan
per year

 

$9.99/mo

most cost-effective Pro plan
per month

 

$13/mo

most cost-effective Pro plan
Starter

 

Built-in Shop

1

 

Built-in Shop

 

Page Customisation

 
 

1

link layouts
layout style

 

2

link layouts
layout styles

 

Flexible layout

 

Flexible layout

 

Mirror Instagram Grid

1

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

2

Social, Music & Contact icons
icon types

 

4

Social, Music & Contact icons
icon types

 

Icon colors

 

Icon colors

 

1

fonts
font option

 

3

fonts
font options

 

Link Features

 
 

Unlimited links

1

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

1

 

Analytics

Click & UTM analytics

 

Data Export

 

Data Export

CSV export

 

Page Features

 
 

Add a second page

 

Add a second page

 

Custom Social Causes page

 

Custom Social Causes page

 

Embed music

 

Embed music

 

Embed video

 

Embed video

 

 External pixels

 

 External pixels

UTM + pixel support

 

Pricing comparison

All prices in USD. Last verified March 2026.

Link in Profile

PlanPriceBilled
Personal $9.99 month

Rebrandly Link Gallery

Free plan available

PlanPriceBilled
Free Free
Starter $13.00 month
Pro $89.00 month

Pros and cons

Link in Profile

Pros

  • Zero-effort management — links come straight from your Instagram captions
  • Instagram grid layout means the page always reflects your latest posts
  • Works out of the box with Etsy, Amazon, Shopify, and affiliate links
  • 30-day free trial with no credit card required
  • Extremely simple — no learning curve

Cons

  • Instagram-only — no TikTok, YouTube, or other platform support
  • No free plan after the trial
  • No custom domain support
  • Very limited visual customisation
  • No link scheduling, email capture, or advanced analytics
  • Only as good as the URLs you add to your captions

Rebrandly Link Gallery

Pros

  • Branded link shortening uses your own domain — improves click trust and brand recognition
  • Deep analytics including UTM, geographic, and device data
  • Link Gallery bio page included
  • QR code generation from branded links
  • Strong API and integration ecosystem (Zapier, HubSpot, Slack)

Cons

  • Not a traditional link-in-bio tool — Link Gallery is a secondary feature
  • Free plan limited to 5 branded links
  • Expensive for link management at scale ($89/month for Pro)
  • No media embeds, email capture, or creator features
  • Overkill for anyone who doesn't need branded URLs

Switching between them

How to migrate from Link in Profile to another tool

Estimated time: ~10 minutes. Difficulty: easy.

  1. Sign up for your new link-in-bio tool
  2. Add your most important links manually to the new page
  3. Set up your profile photo and branding
  4. Update your Instagram bio to the new URL
  5. Cancel your Link in Profile subscription before the next billing cycle

Full migration guide: Link in Profile → Lnk.Bio

Frequently asked questions

You paste a URL into your Instagram post caption. Link in Profile automatically detects it and adds that post to your landing page — clicking the post image takes followers to the URL you specified.

There is no permanent free plan, but Link in Profile offers a 30-day free trial with no credit card required. After that, it costs $9.99 per month.

No. Your landing page lives on linkinprofile.com — there is no option to connect a custom domain.

No. Link in Profile is Instagram-only. It reads URLs from Instagram captions and mirrors your Instagram grid.

Yes. Commerce links for Etsy stores, Amazon affiliates, and shop pages are explicitly supported and work automatically when you include the URL in your caption.

Yes, with limits. The free plan includes 5 branded links and 1 custom domain. Paid plans start at $13/month for 200 links.

Link Gallery is Rebrandly's bio page feature — a curated page displaying your branded short links in a bio-style layout, similar to a Linktree page.

Looking for the top-ranked alternative?

Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.

Try Lnk.Bio free

Overall Comparison Score

Link in Profile Logo

Link in Profile

Rebrandly Link Gallery Logo

Rebrandly Link Gallery

Top 5 link in bio services

by features offered and cost-efficiency

1
Lnk.Bio Lnk.Bio
52 stars
 
2
Tilda Tilda
28 stars
 
3
Linktree Linktree
 
26 stars
 
4
Carrd.co Carrd.co
 
25 stars
 
5
Taplink Taplink
 
23 stars
 

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