Link in Profile vs Milkshake
Which link in bio is right for you?
Quick verdict
Choose Link in Profile if you scored higher on features and value. Choose Milkshake for the use cases below where it has an edge.
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Use Milkshake if:
- You manage everything from your phone and don't want a desktop dashboard
- You're just starting out and want a free, attractive page with zero setup friction
- Visual design matters to you and you want a polished look immediately
- You don't need a custom domain or deep analytics
Comparison Score
General
|
1 Multi-Accounts |
5 Multi-Accounts |
|
2 signup integrations |
4 signup integrations |
|
Custom username 1 |
Custom username |
|
1 URL Domain options |
1 URL Domain options |
|
17 letter-long Domain |
6 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$120 annual cost - Top plan |
$35.88 annual cost - Top plan |
|
$9.99/mo most cost-effective Pro plan |
$35.88 most cost-effective Pro plan |
|
Built-in Shop 1 |
Built-in Shop can only embed Buy buttons from third-party services |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid 1 |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images background image not offered |
|
2 Social, Music & Contact icons |
12 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
1 fonts |
19 fonts |
Link Features
|
Unlimited links 1 |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics 1 |
Analytics |
|
Data Export |
Data Export not offered |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page not offered |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Milkshake
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
Pros and cons
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Milkshake
Pros
- 100% free — no paid plan needed for full feature access
- Best mobile editing experience of any link-in-bio tool
- Visually appealing card templates out of the box
- No branding forced on your page
- Zero setup friction — works in minutes from your phone
Cons
- No custom domain support
- Analytics are very basic — no per-link click data
- No desktop management dashboard
- No email capture, scheduling, or ecommerce
- No integrations beyond Instagram and YouTube
- Long-term scalability is limited
Switching between them
How to migrate from Link in Profile to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Sign up for your new link-in-bio tool
- Add your most important links manually to the new page
- Set up your profile photo and branding
- Update your Instagram bio to the new URL
- Cancel your Link in Profile subscription before the next billing cycle
Full migration guide: Link in Profile → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Link in Profile
Milkshake
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