Link in Profile vs Bio.fm

Which link in bio is right for you?

Quick verdict

Choose Bio.fm if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.

Use Link in Profile if:

  • You post on Instagram regularly and always include links in captions
  • You sell on Etsy or use affiliate links and want zero dashboard maintenance
  • Your audience shops directly from your posts
  • You want your link page to reflect your Instagram grid automatically

Use Bio.fm if:

  • You have enough content to justify multiple named tabs (Links, Music, Merch, About)
  • You're a musician who wants a dedicated music tab with Spotify/SoundCloud embeds
  • You want to separate different content areas without overwhelming visitors with one long page
  • You're a podcaster wanting episode links in one tab and social links in another
  • Free plan features are enough for your needs

Comparison Score

General

 
 

1

Multi-Accounts
account

 

1

Multi-Accounts
account

 

2

signup integrations
integrations

 

5

signup integrations
integrations

 

Custom username

1

 

Custom username

 

1

URL Domain options
domain option

 

2

URL Domain options
domain options

 

17

letter-long Domain
characters

 

6

letter-long Domain
characters

 

Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
no shop fees

 

N/A

transaction fees
no ecommerce

 

Free plan

 

Free plan

 

One-time Plans

 

One-time Plans

 

$120

annual cost - Top plan
per year

 

$60

annual cost - Top plan
per year

 

$9.99/mo

most cost-effective Pro plan
per month

 

$5/mo

most cost-effective Pro plan
Pro

 

Built-in Shop

1

 

Built-in Shop

 

Page Customisation

 
 

1

link layouts
layout style

 

4

link layouts
layout styles

 

Flexible layout

 

Flexible layout

Tabbed layout

 

Mirror Instagram Grid

1

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

2

Social, Music & Contact icons
icon types

 

6

Social, Music & Contact icons
icon types

 

Icon colors

 

Icon colors

 

1

fonts
font option

 

5

fonts
font options

 

Link Features

 
 

Unlimited links

1

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

Tab sections

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

1

 

Analytics

 

Data Export

 

Data Export

 

Page Features

 
 

Add a second page

 

Add a second page

Multi-tab pages

 

Custom Social Causes page

 

Custom Social Causes page

 

Embed music

 

Embed music

Spotify, SoundCloud

 

Embed video

 

Embed video

YouTube, Vimeo

 

 External pixels

 

 External pixels

 

Pricing comparison

All prices in USD. Last verified March 2026.

Link in Profile

PlanPriceBilled
Personal $9.99 month

Bio.fm

Free plan available

PlanPriceBilled
Free Free
Pro $5.00 month

Pros and cons

Link in Profile

Pros

  • Zero-effort management — links come straight from your Instagram captions
  • Instagram grid layout means the page always reflects your latest posts
  • Works out of the box with Etsy, Amazon, Shopify, and affiliate links
  • 30-day free trial with no credit card required
  • Extremely simple — no learning curve

Cons

  • Instagram-only — no TikTok, YouTube, or other platform support
  • No free plan after the trial
  • No custom domain support
  • Very limited visual customisation
  • No link scheduling, email capture, or advanced analytics
  • Only as good as the URLs you add to your captions

Bio.fm

Pros

  • Unique tabbed layout organises content into multiple named sections
  • Good media embed support for music creators
  • Free plan includes multi-tab pages
  • Affordable Pro plan at $5/month

Cons

  • Tabbed format adds navigational friction for visitors
  • No ecommerce, payments, or email capture
  • Smaller platform with less documentation and community
  • No team accounts or agency features
  • Custom domain requires paid plan

Switching between them

How to migrate from Link in Profile to another tool

Estimated time: ~10 minutes. Difficulty: easy.

  1. Sign up for your new link-in-bio tool
  2. Add your most important links manually to the new page
  3. Set up your profile photo and branding
  4. Update your Instagram bio to the new URL
  5. Cancel your Link in Profile subscription before the next billing cycle

Full migration guide: Link in Profile → Lnk.Bio

Frequently asked questions

You paste a URL into your Instagram post caption. Link in Profile automatically detects it and adds that post to your landing page — clicking the post image takes followers to the URL you specified.

There is no permanent free plan, but Link in Profile offers a 30-day free trial with no credit card required. After that, it costs $9.99 per month.

No. Your landing page lives on linkinprofile.com — there is no option to connect a custom domain.

No. Link in Profile is Instagram-only. It reads URLs from Instagram captions and mirrors your Instagram grid.

Yes. Commerce links for Etsy stores, Amazon affiliates, and shop pages are explicitly supported and work automatically when you include the URL in your caption.

Yes. Bio.fm has a free plan with unlimited links, multi-tab pages, and media embeds. Pro ($5/month) adds a custom domain and removes branding.

Bio.fm uses a tabbed, multi-page layout instead of a single scrolling list. Visitors can switch between named tabs — useful for creators with multiple content categories.

Looking for the top-ranked alternative?

Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.

Try Lnk.Bio free

Overall Comparison Score

Link in Profile Logo

Link in Profile

Bio.fm Logo

Bio.fm

Top 5 link in bio services

by features offered and cost-efficiency

1
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52 stars
 
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3
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4
Carrd.co Carrd.co
 
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5
Taplink Taplink
 
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