Link in Profile vs Beacons
Which link in bio is right for you?
Quick verdict
Choose Beacons if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Use Beacons if:
- You sell digital products (ebooks, presets, courses) and want a native store
- You accept brand partnerships and want a built-in media kit
- You want a tip jar or donation link built into your profile
- You want email marketing built into your link-in-bio
- You're comfortable with a steeper learning curve for more monetisation features
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
2 signup integrations |
6 signup integrations |
|
Custom username 1 |
Custom username |
|
1 URL Domain options |
2 URL Domain options |
|
17 letter-long Domain |
10 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
9% (free plan) transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$120 annual cost - Top plan |
$300 annual cost - Top plan |
|
$9.99/mo most cost-effective Pro plan |
$8.99/mo most cost-effective Pro plan |
|
Built-in Shop 1 |
Built-in Shop Digital products & store |
Page Customisation
|
1 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout Block-based layout |
|
Mirror Instagram Grid 1 |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
2 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
1 fonts |
8 fonts |
Link Features
|
Unlimited links 1 |
Unlimited links |
|
Organise links under groups |
Organise links under groups Content blocks |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics 1 |
Analytics |
|
Data Export |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music Spotify, SoundCloud |
|
Embed video |
Embed video YouTube, TikTok |
|
 External pixels |
 External pixels Facebook Pixel, GA |
Pricing comparison
All prices in USD. Last verified March 2026.
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Beacons
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Creator Pro | $8.99 | month |
| Store Pro | $25.00 | month |
Pros and cons
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Beacons
Pros
- Best-in-class native ecommerce and digital product sales
- Built-in media kit for creator brand deals
- Tip jar and direct monetisation tools
- Email list building and basic email marketing included
- Generous free plan with all core features (transaction fee applies)
Cons
- 9% transaction fee on the free plan — cuts into revenue significantly
- No link scheduling
- More complex than a basic link-in-bio — steeper learning curve
- No QR code generator
- Interface feels busier than minimalist alternatives
Switching between them
How to migrate from Link in Profile to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Sign up for your new link-in-bio tool
- Add your most important links manually to the new page
- Set up your profile photo and branding
- Update your Instagram bio to the new URL
- Cancel your Link in Profile subscription before the next billing cycle
Full migration guide: Link in Profile → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Link in Profile
Beacons
Top 5 link in bio services
by features offered and cost-efficiency
1 |
|
Lnk.Bio | |
2 |
|
Tilda | |
3 |
|
Linktree | |
4 |
|
Carrd.co | |
5 |
|
Taplink | |