Carrd.co vs Link in Profile
Which link in bio is right for you?
Quick verdict
Choose Carrd.co if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use Carrd.co if:
- You want full design control — layout, fonts, colors, custom CSS
- You're a designer or developer comfortable building a custom page
- You want a mini-site rather than just a link list
- You want the cheapest custom domain option ($9/year)
- You don't need native link analytics or scheduling
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Comparison Score
General
|
25 Multi-Accounts |
1 Multi-Accounts |
|
1 signup integrations |
2 signup integrations |
|
Custom username |
Custom username 1 |
|
1 URL Domain options |
1 URL Domain options |
|
7 letter-long Domain |
17 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$49 annual cost - Top plan |
$120 annual cost - Top plan |
|
$19 most cost-effective Pro plan |
$9.99/mo most cost-effective Pro plan |
|
Built-in Shop can only embed Buy buttons from third-party services |
Built-in Shop 1 |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid 1 |
|
Background colors/images |
Background colors/images |
|
599 Social, Music & Contact icons |
2 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
255 fonts |
1 fonts |
Link Features
|
Unlimited links |
Unlimited links 1 |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics no built-in insights, only via Google Analytics integration |
Analytics 1 |
|
Data Export |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Carrd.co
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro Lite | $9.00 | year |
| Pro Standard | $19.00 | year |
| Pro Plus | $49.00 | year |
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Pros and cons
Carrd.co
Pros
- Cheapest custom domain in the category at $9/year
- Full design freedom with custom CSS and flexible layout
- Can build a full mini-website, not just a link list
- Video and image backgrounds supported
- Excellent free plan — 3 sites with no forced branding
Cons
- No native link-click analytics — requires Google Analytics setup
- No link scheduling
- No media embeds (Spotify, YouTube) without custom code
- Not purpose-built for link management — no link dashboard
- Setup requires more effort than dedicated link-in-bio tools
- No QR code generator
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Switching between them
How to migrate from Carrd.co to another tool
Estimated time: ~15 minutes. Difficulty: easy.
- Note down all the links currently on your Carrd site
- Sign up for your dedicated link-in-bio tool
- Add each link via the dashboard
- Upload your profile photo and choose a theme
- Set up your custom domain if applicable
- Update your Instagram or TikTok bio link
Full migration guide: Carrd.co → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Carrd.co
Link in Profile
Top 5 link in bio services
by features offered and cost-efficiency
1 |
|
Lnk.Bio | |
2 |
|
Tilda | |
3 |
|
Linktree | |
4 |
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Carrd.co | |
5 |
|
Taplink | |