Buffer Start Page vs Shorby
Which link in bio is right for you?
Quick verdict
Choose Shorby if you scored higher on features and value. Choose Buffer Start Page for the use cases below where it has an edge.
Use Buffer Start Page if:
- You already pay for Buffer and want a bio link page at no extra cost
- You want your latest social posts to appear as a live feed on your bio page
- You're a social media manager who lives in Buffer and wants everything in one place
- A simple, clean page with your links and social feed is all you need
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Comparison Score
General
|
3 Multi-Accounts |
10 Multi-Accounts |
|
5 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
2 URL Domain options |
|
10 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$72 annual cost - Top plan |
$1,188 annual cost - Top plan |
|
$6/mo most cost-effective Pro plan |
$15/mo most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop |
Page Customisation
|
2 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
3 fonts |
8 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics Click & retargeting data |
|
Data Export Buffer analytics export |
Data Export Analytics export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels Facebook, Google pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Buffer Start Page
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Essentials | $6.00 | month |
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Pros and cons
Buffer Start Page
Pros
- Free for Buffer users — no additional cost
- Live social post feed is unique among bio link tools
- Clean, minimal design that loads fast
- Unlimited links on the free plan
- Team access for agencies managing multiple clients
Cons
- Only useful if you're already a Buffer subscriber
- No ecommerce, digital products, or email capture
- Custom domain requires paid Buffer plan
- Feature set is minimal compared to dedicated tools
- No media embeds or rich content blocks
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Switching between them
How to migrate from Buffer Start Page to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Log into your Buffer account at buffer.com
- Navigate to Start Page in the Buffer dashboard
- Add your links and configure your social feed
- Customise your page appearance
- Update your bio link across your social profiles
Full migration guide: Buffer Start Page → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Buffer Start Page
Shorby
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