Buffer Start Page vs Pillar

Which link in bio is right for you?

Quick verdict

Choose Pillar if you scored higher on features and value. Choose Buffer Start Page for the use cases below where it has an edge.

Use Buffer Start Page if:

  • You already pay for Buffer and want a bio link page at no extra cost
  • You want your latest social posts to appear as a live feed on your bio page
  • You're a social media manager who lives in Buffer and wants everything in one place
  • A simple, clean page with your links and social feed is all you need

Use Pillar if:

  • You actively manage brand deals and want a built-in CRM to track pitches and deliverables
  • You want to show brands professional analytics without creating a separate media kit
  • You sell digital products and want everything managed from one dashboard
  • You need audience demographic data to pitch to sponsors

Comparison Score

General

 
 

3

Multi-Accounts
team accounts

 

1

Multi-Accounts
account

 

5

signup integrations
integrations

 

5

signup integrations
integrations

 

Custom username

 

Custom username

 

2

URL Domain options
domain options

 

2

URL Domain options
domain options

 

10

letter-long Domain
characters

 

9

letter-long Domain
characters

 

Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
no ecommerce

 

Varies

transaction fees
by plan

 

Free plan

 

Free plan

 

One-time Plans

 

One-time Plans

 

$72

annual cost - Top plan
per year

 

$348

annual cost - Top plan
per year

 

$6/mo

most cost-effective Pro plan
Essentials

 

$16/mo

most cost-effective Pro plan
Starter

 

Built-in Shop

 

Built-in Shop

Brand deals & products

 

Page Customisation

 
 

2

link layouts
layout styles

 

3

link layouts
layout styles

 

Flexible layout

 

Flexible layout

 

Mirror Instagram Grid

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

6

Social, Music & Contact icons
icon types

 

6

Social, Music & Contact icons
icon types

 

Icon colors

 

Icon colors

 

3

fonts
font options

 

8

fonts
font options

 

Link Features

 
 

Unlimited links

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

Content sections

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

 

Analytics

Audience analytics

 

Data Export

Buffer analytics export

 

Data Export

Analytics export

 

Page Features

 
 

Add a second page

 

Add a second page

 

Custom Social Causes page

 

Custom Social Causes page

 

Embed music

 

Embed music

Spotify, SoundCloud

 

Embed video

 

Embed video

YouTube embed

 

 External pixels

 

 External pixels

Pixel support

 

Pricing comparison

All prices in USD. Last verified March 2026.

Buffer Start Page

Free plan available

PlanPriceBilled
Free Free
Essentials $6.00 month

Pillar

PlanPriceBilled
Starter $16.00 month
Pro $29.00 month

Pros and cons

Buffer Start Page

Pros

  • Free for Buffer users — no additional cost
  • Live social post feed is unique among bio link tools
  • Clean, minimal design that loads fast
  • Unlimited links on the free plan
  • Team access for agencies managing multiple clients

Cons

  • Only useful if you're already a Buffer subscriber
  • No ecommerce, digital products, or email capture
  • Custom domain requires paid Buffer plan
  • Feature set is minimal compared to dedicated tools
  • No media embeds or rich content blocks

Pillar

Pros

  • Brand deal CRM is unique — no other link-in-bio tool manages sponsorship pipelines
  • Built-in media kit tailored for creator brand pitches
  • Audience analytics designed for sponsor reporting
  • Digital product sales included
  • Email capture built in

Cons

  • Expensive — $16-29/month with no free plan after trial
  • Overkill for creators not yet doing brand deals
  • No link scheduling
  • No free plan
  • Smaller community and less documentation than major competitors

Switching between them

How to migrate from Buffer Start Page to another tool

Estimated time: ~10 minutes. Difficulty: easy.

  1. Log into your Buffer account at buffer.com
  2. Navigate to Start Page in the Buffer dashboard
  3. Add your links and configure your social feed
  4. Customise your page appearance
  5. Update your bio link across your social profiles

Full migration guide: Buffer Start Page → Lnk.Bio

Frequently asked questions

Yes, Buffer Start Page is free for all Buffer users, including those on the free Buffer plan. Custom domains require a paid Buffer Essentials plan ($6/month).

Yes. Start Page is a feature within Buffer — you must have a Buffer account to use it.

Start Page can display your latest posts from connected social platforms as a live feed on your bio link page, pulling content you've published through Buffer.

Yes, but only on paid Buffer plans (Essentials at $6/month and above).

Start Page has a unique social feed feature and is free with Buffer. Linktree is a standalone tool with more features, more design options, and works without any other subscription.

No. Pillar offers a 14-day free trial. After that, plans start at $16/month (Starter) or $29/month (Pro).

Pillar's brand deal CRM lets creators track sponsorship pitches, manage deliverables, record rates, and generate analytics reports for brands — all from within the platform.

Looking for the top-ranked alternative?

Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.

Try Lnk.Bio free

Overall Comparison Score

Buffer Start Page Logo

Buffer Start Page

Pillar Logo

Pillar

Top 5 link in bio services

by features offered and cost-efficiency

1
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2
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3
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4
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5
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