Buffer Start Page vs Later Link in Bio
Which link in bio is right for you?
Quick verdict
Choose Buffer Start Page if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Buffer Start Page if:
- You already pay for Buffer and want a bio link page at no extra cost
- You want your latest social posts to appear as a live feed on your bio page
- You're a social media manager who lives in Buffer and wants everything in one place
- A simple, clean page with your links and social feed is all you need
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Comparison Score
General
|
3 Multi-Accounts |
1 Multi-Accounts |
|
5 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
1 URL Domain options |
|
10 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$72 annual cost - Top plan |
$800 annual cost - Top plan |
|
$6/mo most cost-effective Pro plan |
$150 most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop embed products from Shopify |
Page Customisation
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2 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
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Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
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6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
3 fonts |
10 fonts |
Link Features
|
Unlimited links |
Unlimited links only available in the $800 annual subscription |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics |
|
Data Export Buffer analytics export |
Data Export limited historical data & only in .csv |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page not offered |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Buffer Start Page
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Essentials | $6.00 | month |
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pros and cons
Buffer Start Page
Pros
- Free for Buffer users — no additional cost
- Live social post feed is unique among bio link tools
- Clean, minimal design that loads fast
- Unlimited links on the free plan
- Team access for agencies managing multiple clients
Cons
- Only useful if you're already a Buffer subscriber
- No ecommerce, digital products, or email capture
- Custom domain requires paid Buffer plan
- Feature set is minimal compared to dedicated tools
- No media embeds or rich content blocks
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Switching between them
How to migrate from Buffer Start Page to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Log into your Buffer account at buffer.com
- Navigate to Start Page in the Buffer dashboard
- Add your links and configure your social feed
- Customise your page appearance
- Update your bio link across your social profiles
Full migration guide: Buffer Start Page → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Buffer Start Page
Later Link in Bio
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by features offered and cost-efficiency
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