Improving SMS Deliverability with Rebrandly
Rebrandly has published a guide on improving SMS deliverability, highlighting its importance for marketers. The article outlines factors affecting delivery rates and offers strategies to enhance message success.
Rebrandly's latest blog post discusses how to improve SMS deliverability, a critical metric for marketers. SMS deliverability measures the percentage of messages that successfully reach recipients, with a target benchmark of 95% or higher. The article emphasizes that poor deliverability can waste marketing budgets and skew campaign data. It provides a formula for calculating delivery rates and explains the significance of tracking performance across campaigns and regions. Additionally, the post highlights link security as an often-overlooked factor that can impact deliverability rates, urging marketers to consider it in their strategies.