Lnk.Bio Introduces UTM Parameter Forwarding
Lnk.Bio has launched a new feature that automatically forwards UTM parameters from incoming links to destination URLs. This enhancement allows users to maintain accurate tracking of their traffic sources.
On January 27, 2026, Lnk.Bio announced the introduction of automatic UTM parameter forwarding for its users. This feature enables the platform to pass tracking parameters received on a Lnk.Bio page directly to the destination links clicked by visitors. By preserving UTM parameters such as utm_source, utm_medium, and utm_campaign, users can ensure that their analytics tools continue to track the full journey from the original source to the final destination. This is particularly beneficial for users running ads or campaigns across multiple platforms, as it helps avoid tracking gaps and maintains consistent attribution. The UTM forwarding feature is available for users on the MINI plan and above and can be enabled easily through the settings menu.