Stan Store vs About.me
Which link in bio is right for you?
Quick verdict
Choose Stan Store if you scored higher on features and value. Choose About.me for the use cases below where it has an edge.
Use Stan Store if:
- You sell online courses or digital products and want zero platform fees
- You offer 1-on-1 coaching or consulting and want booking built into your bio
- You want to replace Gumroad + Calendly + a basic email tool with one platform
- You're making enough revenue to justify $29/month
- Subscriptions and memberships are part of your business model
Use About.me if:
- You want a clean, visually-striking personal profile page rather than a link list
- You're a professional or freelancer using your page as a lightweight personal site
- SEO matters — About.me pages are indexed and rank for personal name searches
- You need something simple and permanent with minimal ongoing management
- You link primarily to your portfolio, LinkedIn, or professional social profiles
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
4 signup integrations |
3 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
2 URL Domain options |
|
10 letter-long Domain |
8 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
0% transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$1,188 annual cost - Top plan |
$84 annual cost - Top plan |
|
$29/mo most cost-effective Pro plan |
$7/mo most cost-effective Pro plan |
|
Built-in Shop Courses, coaching & shop |
Built-in Shop |
Page Customisation
|
3 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images Full-screen background |
|
4 Social, Music & Contact icons |
5 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
5 fonts |
10 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups Product sections |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics Revenue analytics |
Analytics |
|
Data Export Sales data export |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Stan Store
| Plan | Price | Billed |
|---|---|---|
| Creator | $29.00 | month |
| Creator Pro | $99.00 | month |
About.me
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro | $7.00 | month |
Pros and cons
Stan Store
Pros
- 0% transaction fees — unlike Gumroad (10%) or Beacons free tier (9%)
- All-in-one: courses, downloads, coaching, email, subscriptions in one place
- 1-on-1 booking included natively — replaces Calendly
- Revenue analytics designed for creators
- 14-day free trial
Cons
- Expensive — $29/month minimum with no free plan after trial
- Stan branding appears on your store (removed on Pro at $99/month)
- Not designed for simple link lists — overkill if you don't sell
- Custom domain only on Creator Pro ($99/month)
- No media embeds (Spotify, YouTube in-page)
About.me
Pros
- Full-screen background photo or video creates a premium visual impression
- SEO-friendly — pages are indexed and can rank for name searches
- Free plan covers most professional use cases
- One of the most established platforms in the personal page category
- Clean, minimal design that looks professional without customisation
Cons
- No ecommerce, digital products, or payment collection
- No email capture or marketing integration
- No media embeds (Spotify, YouTube in-page players)
- Feature set hasn't kept pace with modern link-in-bio tools
- Custom domain requires Pro ($7/month)
- Not suited to active creator monetisation
Switching between them
How to migrate from Stan Store to another tool
Estimated time: ~30 minutes. Difficulty: moderate.
- Export your products and customer list from your current platform
- Start your Stan 14-day free trial at stan.store
- Set up your store with products and booking availability
- Connect Stripe for payments
- Import your email list
- Update your bio link
Full migration guide: Stan Store → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Stan Store
About.me
Top 5 link in bio services
by features offered and cost-efficiency
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Tilda | |
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Linktree | |
4 |
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Carrd.co | |
5 |
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Taplink | |