Shorby vs SproutLink

Which link in bio is right for you?

Quick verdict

Choose Shorby if you scored higher on features and value. Choose SproutLink for the use cases below where it has an edge.

Use Shorby if:

  • You run Facebook or Google Ads and want retargeting pixels on your bio link
  • You want visitors to contact you via WhatsApp or Telegram directly from your page
  • You publish content regularly and want RSS feed auto-links
  • You're an agency managing multiple client pages
  • You have a budget for a $15-29/month tool and need professional-grade tracking

Use SproutLink if:

  • Your team already uses Sprout Social for social media management
  • You publish Instagram posts through Sprout Social and want auto-linked grid pages
  • You want link-in-bio managed inside your existing social workflow
  • You are a brand or agency with budget for enterprise social tools

Comparison Score

General

 
 

10

Multi-Accounts
agency accounts

 

10

Multi-Accounts

 

5

signup integrations
integrations

 

1

signup integrations
only via email

 

Custom username

 

Custom username

 

2

URL Domain options
domain options

 

1

URL Domain options
sprout.link/

 

7

letter-long Domain
characters

 

10

letter-long Domain
your brand gets less visibility

 

Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
no ecommerce

 

N/A

transaction fees
Tip/Donation links not offered

 

Free plan

 

Free plan

 

One-time Plans

 

One-time Plans

only subscriptions

 

$1,188

annual cost - Top plan
per year

 

$2988

annual cost - Top plan

 

$15/mo

most cost-effective Pro plan
Nano

 

$1788

most cost-effective Pro plan
annual subscription

 

Built-in Shop

 

Built-in Shop

 

Page Customisation

 
 

3

link layouts
layout styles

 

1

link layouts
only image

 

Flexible layout

 

Flexible layout

 

Mirror Instagram Grid

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

6

Social, Music & Contact icons
icon types

 

Social, Music & Contact icons

 

Icon colors

 

Icon colors

 

8

fonts
font options

 

1

fonts

 

Link Features

 
 

Unlimited links

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

Click & retargeting data

 

Analytics

 

Data Export

Analytics export

 

Data Export

only in .csv

 

Page Features

 
 

Add a second page

 

Add a second page

 

Custom Social Causes page

 

Custom Social Causes page

 

Embed music

 

Embed music

 

Embed video

 

Embed video

 

 External pixels

Facebook, Google pixels

 

 External pixels

 

Pricing comparison

All prices in USD. Last verified March 2026.

Shorby

PlanPriceBilled
Nano $15.00 month
Pro $29.00 month
Agency $99.00 month

SproutLink

PlanPriceBilled
Standard $199.00 month
Professional $299.00 month
Advanced $399.00 month
Enterprise Free

Pros and cons

Shorby

Pros

  • Retargeting pixel support — unique feature for paid advertisers
  • Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
  • RSS feed auto-links keep content fresh automatically
  • Strong analytics including device and referrer data
  • Agency plan with white-label and unlimited pages

Cons

  • No free plan — cheapest is $15/month
  • No media embeds (Spotify, YouTube)
  • No email capture
  • No ecommerce features
  • Expensive for individual creators who don't need advertising features

SproutLink

Pros

  • Completely integrated into Sprout Social — no separate tool or login
  • Automatically mirrors your Instagram grid with clickable links
  • Managed inside Sprout Social's compose interface alongside your posts
  • Strong analytics tied into Sprout Social's reporting suite
  • Team collaboration built in through existing Sprout Social permissions

Cons

  • Not a standalone product — requires a Sprout Social subscription starting at $199/seat/month
  • By far the most expensive link-in-bio option on the market
  • No custom themes, email capture, or payment features
  • Only works for Instagram — no multi-platform bio link page
  • Limited design customisation compared to dedicated tools

Switching between them

How to migrate from Shorby to another tool

Estimated time: ~20 minutes. Difficulty: moderate.

  1. Export or note your current page links
  2. Sign up at shor.by
  3. Recreate your links and configure messenger buttons
  4. Install your retargeting pixels in page settings
  5. Set up RSS feeds if applicable
  6. Update your bio link

Full migration guide: Shorby → Lnk.Bio

Frequently asked questions

No. Shorby offers a 7-day free trial but no permanent free plan. The cheapest paid plan is $15/month (Nano).

Messenger buttons let visitors tap to open a direct conversation with you in WhatsApp, Telegram, or Facebook Messenger — directly from your bio link page.

Yes. Shorby Pro and Agency plans support Facebook Pixel and Google Ads tags, enabling retargeting of visitors who land on your bio link page.

Yes. Shorby can pull your latest content from an RSS feed and display them as auto-updating links on your page.

Probably not, unless you're actively running paid ads. For creators who just need links and analytics, more affordable options like Lnk.Bio ($9.99/month) cover 90% of the same use cases.

SproutLink is a link-in-bio feature built into Sprout Social's social media management platform. It creates a clickable Instagram grid page where each post tile links to a URL of your choice, managed directly from Sprout Social's compose interface.

No. SproutLink is only available as part of a Sprout Social subscription, which starts at $199 per seat per month. There is a 30-day free trial for Sprout Social, which includes SproutLink.

Looking for the top-ranked alternative?

Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.

Try Lnk.Bio free

Overall Comparison Score

Shorby Logo

Shorby

SproutLink Logo

SproutLink

Top 5 link in bio services

by features offered and cost-efficiency

1
Lnk.Bio Lnk.Bio
52 stars
 
2
Tilda Tilda
28 stars
 
3
Linktree Linktree
 
26 stars
 
4
Carrd.co Carrd.co
 
25 stars
 
5
Taplink Taplink
 
23 stars
 

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