Shorby vs Later Link in Bio
Which link in bio is right for you?
Quick verdict
Choose Shorby if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Comparison Score
General
|
10 Multi-Accounts |
1 Multi-Accounts |
|
5 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
1 URL Domain options |
|
7 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$1,188 annual cost - Top plan |
$800 annual cost - Top plan |
|
$15/mo most cost-effective Pro plan |
$150 most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop embed products from Shopify |
Page Customisation
|
3 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
8 fonts |
10 fonts |
Link Features
|
Unlimited links |
Unlimited links only available in the $800 annual subscription |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics Click & retargeting data |
Analytics |
|
Data Export Analytics export |
Data Export limited historical data & only in .csv |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page not offered |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels Facebook, Google pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pros and cons
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Switching between them
How to migrate from Shorby to another tool
Estimated time: ~20 minutes. Difficulty: moderate.
- Export or note your current page links
- Sign up at shor.by
- Recreate your links and configure messenger buttons
- Install your retargeting pixels in page settings
- Set up RSS feeds if applicable
- Update your bio link
Full migration guide: Shorby → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Shorby
Later Link in Bio
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