Shorby vs Bio.fm
Which link in bio is right for you?
Quick verdict
Choose Bio.fm if you scored higher on features and value. Choose Shorby for the use cases below where it has an edge.
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Use Bio.fm if:
- You have enough content to justify multiple named tabs (Links, Music, Merch, About)
- You're a musician who wants a dedicated music tab with Spotify/SoundCloud embeds
- You want to separate different content areas without overwhelming visitors with one long page
- You're a podcaster wanting episode links in one tab and social links in another
- Free plan features are enough for your needs
Comparison Score
General
|
10 Multi-Accounts |
1 Multi-Accounts |
|
5 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
2 URL Domain options |
|
7 letter-long Domain |
6 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$1,188 annual cost - Top plan |
$60 annual cost - Top plan |
|
$15/mo most cost-effective Pro plan |
$5/mo most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop |
Page Customisation
|
3 link layouts |
4 link layouts |
|
Flexible layout |
Flexible layout Tabbed layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
8 fonts |
5 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups |
Organise links under groups Tab sections |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics Click & retargeting data |
Analytics |
|
Data Export Analytics export |
Data Export |
Page Features
|
Add a second page |
Add a second page Multi-tab pages |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music Spotify, SoundCloud |
|
Embed video |
Embed video YouTube, Vimeo |
|
 External pixels Facebook, Google pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Bio.fm
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro | $5.00 | month |
Pros and cons
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Bio.fm
Pros
- Unique tabbed layout organises content into multiple named sections
- Good media embed support for music creators
- Free plan includes multi-tab pages
- Affordable Pro plan at $5/month
Cons
- Tabbed format adds navigational friction for visitors
- No ecommerce, payments, or email capture
- Smaller platform with less documentation and community
- No team accounts or agency features
- Custom domain requires paid plan
Switching between them
How to migrate from Shorby to another tool
Estimated time: ~20 minutes. Difficulty: moderate.
- Export or note your current page links
- Sign up at shor.by
- Recreate your links and configure messenger buttons
- Install your retargeting pixels in page settings
- Set up RSS feeds if applicable
- Update your bio link
Full migration guide: Shorby → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Shorby
Bio.fm
Top 5 link in bio services
by features offered and cost-efficiency
1 |
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Lnk.Bio | |
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Linktree | |
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Carrd.co | |
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Taplink | |