Rebrandly Link Gallery vs Later Link in Bio
Which link in bio is right for you?
Quick verdict
Choose Rebrandly Link Gallery if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Rebrandly Link Gallery if:
- You run marketing campaigns and need branded short links (not bit.ly or generic shorteners)
- UTM tracking and campaign attribution are core to your marketing workflow
- You want branded links and a link gallery in one platform
- You're a marketing agency managing multiple client link campaigns
- QR code generation from branded links is a regular need
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Comparison Score
General
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5 Multi-Accounts |
1 Multi-Accounts |
|
4 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
3 URL Domain options |
1 URL Domain options |
|
13 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$1,068 annual cost - Top plan |
$800 annual cost - Top plan |
|
$13/mo most cost-effective Pro plan |
$150 most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop embed products from Shopify |
Page Customisation
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2 link layouts |
1 link layouts |
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Flexible layout |
Flexible layout |
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Mirror Instagram Grid |
Mirror Instagram Grid |
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Background colors/images |
Background colors/images |
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4 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
3 fonts |
10 fonts |
Link Features
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Unlimited links |
Unlimited links only available in the $800 annual subscription |
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Organise links under groups |
Organise links under groups |
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Schedule links |
Schedule links |
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Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics Click & UTM analytics |
Analytics |
|
Data Export CSV export |
Data Export limited historical data & only in .csv |
Page Features
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Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page not offered |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels UTM + pixel support |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Rebrandly Link Gallery
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $13.00 | month |
| Pro | $89.00 | month |
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pros and cons
Rebrandly Link Gallery
Pros
- Branded link shortening uses your own domain — improves click trust and brand recognition
- Deep analytics including UTM, geographic, and device data
- Link Gallery bio page included
- QR code generation from branded links
- Strong API and integration ecosystem (Zapier, HubSpot, Slack)
Cons
- Not a traditional link-in-bio tool — Link Gallery is a secondary feature
- Free plan limited to 5 branded links
- Expensive for link management at scale ($89/month for Pro)
- No media embeds, email capture, or creator features
- Overkill for anyone who doesn't need branded URLs
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Switching between them
How to migrate from Rebrandly Link Gallery to another tool
Estimated time: ~30 minutes. Difficulty: moderate.
- Sign up at rebrandly.com
- Connect your custom branded domain
- Import or recreate your important links as branded short links
- Build your Link Gallery page
- Update your bio link to your Rebrandly Link Gallery URL
Full migration guide: Rebrandly Link Gallery → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Rebrandly Link Gallery
Later Link in Bio
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