Pillar vs Later Link in Bio
Which link in bio is right for you?
Quick verdict
Choose Pillar if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Pillar if:
- You actively manage brand deals and want a built-in CRM to track pitches and deliverables
- You want to show brands professional analytics without creating a separate media kit
- You sell digital products and want everything managed from one dashboard
- You need audience demographic data to pitch to sponsors
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
5 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
1 URL Domain options |
|
9 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
Varies transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans only subscriptions |
|
$348 annual cost - Top plan |
$800 annual cost - Top plan |
|
$16/mo most cost-effective Pro plan |
$150 most cost-effective Pro plan |
|
Built-in Shop Brand deals & products |
Built-in Shop embed products from Shopify |
Page Customisation
|
3 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
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Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
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6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
8 fonts |
10 fonts |
Link Features
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Unlimited links |
Unlimited links only available in the $800 annual subscription |
|
Organise links under groups Content sections |
Organise links under groups |
|
Schedule links |
Schedule links |
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Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics Audience analytics |
Analytics |
|
Data Export Analytics export |
Data Export limited historical data & only in .csv |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page not offered |
|
Embed music Spotify, SoundCloud |
Embed music |
|
Embed video YouTube embed |
Embed video |
|
 External pixels Pixel support |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Pillar
| Plan | Price | Billed |
|---|---|---|
| Starter | $16.00 | month |
| Pro | $29.00 | month |
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pros and cons
Pillar
Pros
- Brand deal CRM is unique — no other link-in-bio tool manages sponsorship pipelines
- Built-in media kit tailored for creator brand pitches
- Audience analytics designed for sponsor reporting
- Digital product sales included
- Email capture built in
Cons
- Expensive — $16-29/month with no free plan after trial
- Overkill for creators not yet doing brand deals
- No link scheduling
- No free plan
- Smaller community and less documentation than major competitors
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Switching between them
How to migrate from Pillar to another tool
Estimated time: ~25 minutes. Difficulty: moderate.
- Sign up at pillar.io and start your free trial
- Set up your profile and add links
- Upload product files if selling digital products
- Configure your media kit with your audience stats
- Add any active brand deals to the CRM
- Update your bio link
Full migration guide: Pillar → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Pillar
Later Link in Bio
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by features offered and cost-efficiency
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