Milkshake vs Shorby
Which link in bio is right for you?
Quick verdict
Choose Shorby if you scored higher on features and value. Choose Milkshake for the use cases below where it has an edge.
Use Milkshake if:
- You manage everything from your phone and don't want a desktop dashboard
- You're just starting out and want a free, attractive page with zero setup friction
- Visual design matters to you and you want a polished look immediately
- You don't need a custom domain or deep analytics
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Comparison Score
General
|
5 Multi-Accounts |
10 Multi-Accounts |
|
4 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
2 URL Domain options |
|
6 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans |
|
$35.88 annual cost - Top plan |
$1,188 annual cost - Top plan |
|
$35.88 most cost-effective Pro plan |
$15/mo most cost-effective Pro plan |
|
Built-in Shop can only embed Buy buttons from third-party services |
Built-in Shop |
Page Customisation
|
1 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images background image not offered |
Background colors/images |
|
12 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
19 fonts |
8 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics Click & retargeting data |
|
Data Export not offered |
Data Export Analytics export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page not offered |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels Facebook, Google pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Milkshake
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Pros and cons
Milkshake
Pros
- 100% free — no paid plan needed for full feature access
- Best mobile editing experience of any link-in-bio tool
- Visually appealing card templates out of the box
- No branding forced on your page
- Zero setup friction — works in minutes from your phone
Cons
- No custom domain support
- Analytics are very basic — no per-link click data
- No desktop management dashboard
- No email capture, scheduling, or ecommerce
- No integrations beyond Instagram and YouTube
- Long-term scalability is limited
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Switching between them
How to migrate from Milkshake to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Note your current card links from the Milkshake app
- Sign up at your new platform (e.g., Lnk.Bio)
- Add your links via the web dashboard
- Set up your custom domain if desired
- Update your bio link
Full migration guide: Milkshake → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Milkshake
Shorby
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by features offered and cost-efficiency
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