Milkshake vs Later Link in Bio
Which link in bio is right for you?
Quick verdict
Choose Milkshake if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Milkshake if:
- You manage everything from your phone and don't want a desktop dashboard
- You're just starting out and want a free, attractive page with zero setup friction
- Visual design matters to you and you want a polished look immediately
- You don't need a custom domain or deep analytics
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Comparison Score
General
|
5 Multi-Accounts |
1 Multi-Accounts |
|
4 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
1 URL Domain options |
|
6 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans only subscriptions |
|
$35.88 annual cost - Top plan |
$800 annual cost - Top plan |
|
$35.88 most cost-effective Pro plan |
$150 most cost-effective Pro plan |
|
Built-in Shop can only embed Buy buttons from third-party services |
Built-in Shop embed products from Shopify |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images background image not offered |
Background colors/images |
|
12 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
19 fonts |
10 fonts |
Link Features
|
Unlimited links |
Unlimited links only available in the $800 annual subscription |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics |
|
Data Export not offered |
Data Export limited historical data & only in .csv |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page not offered |
Custom Social Causes page not offered |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Milkshake
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pros and cons
Milkshake
Pros
- 100% free — no paid plan needed for full feature access
- Best mobile editing experience of any link-in-bio tool
- Visually appealing card templates out of the box
- No branding forced on your page
- Zero setup friction — works in minutes from your phone
Cons
- No custom domain support
- Analytics are very basic — no per-link click data
- No desktop management dashboard
- No email capture, scheduling, or ecommerce
- No integrations beyond Instagram and YouTube
- Long-term scalability is limited
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Switching between them
How to migrate from Milkshake to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Note your current card links from the Milkshake app
- Sign up at your new platform (e.g., Lnk.Bio)
- Add your links via the web dashboard
- Set up your custom domain if desired
- Update your bio link
Full migration guide: Milkshake → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Milkshake
Later Link in Bio
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by features offered and cost-efficiency
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