Milkshake vs Carrd.co
Which link in bio is right for you?
Quick verdict
Choose Milkshake if you scored higher on features and value. Choose Carrd.co for the use cases below where it has an edge.
Use Milkshake if:
- You manage everything from your phone and don't want a desktop dashboard
- You're just starting out and want a free, attractive page with zero setup friction
- Visual design matters to you and you want a polished look immediately
- You don't need a custom domain or deep analytics
Use Carrd.co if:
- You want full design control — layout, fonts, colors, custom CSS
- You're a designer or developer comfortable building a custom page
- You want a mini-site rather than just a link list
- You want the cheapest custom domain option ($9/year)
- You don't need native link analytics or scheduling
Comparison Score
General
|
5 Multi-Accounts |
25 Multi-Accounts |
|
4 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
1 URL Domain options |
|
6 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans |
|
$35.88 annual cost - Top plan |
$49 annual cost - Top plan |
|
$35.88 most cost-effective Pro plan |
$19 most cost-effective Pro plan |
|
Built-in Shop can only embed Buy buttons from third-party services |
Built-in Shop can only embed Buy buttons from third-party services |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images background image not offered |
Background colors/images |
|
12 Social, Music & Contact icons |
599 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
19 fonts |
255 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics no built-in insights, only via Google Analytics integration |
|
Data Export not offered |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page not offered |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Milkshake
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
Carrd.co
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro Lite | $9.00 | year |
| Pro Standard | $19.00 | year |
| Pro Plus | $49.00 | year |
Pros and cons
Milkshake
Pros
- 100% free — no paid plan needed for full feature access
- Best mobile editing experience of any link-in-bio tool
- Visually appealing card templates out of the box
- No branding forced on your page
- Zero setup friction — works in minutes from your phone
Cons
- No custom domain support
- Analytics are very basic — no per-link click data
- No desktop management dashboard
- No email capture, scheduling, or ecommerce
- No integrations beyond Instagram and YouTube
- Long-term scalability is limited
Carrd.co
Pros
- Cheapest custom domain in the category at $9/year
- Full design freedom with custom CSS and flexible layout
- Can build a full mini-website, not just a link list
- Video and image backgrounds supported
- Excellent free plan — 3 sites with no forced branding
Cons
- No native link-click analytics — requires Google Analytics setup
- No link scheduling
- No media embeds (Spotify, YouTube) without custom code
- Not purpose-built for link management — no link dashboard
- Setup requires more effort than dedicated link-in-bio tools
- No QR code generator
Switching between them
How to migrate from Milkshake to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Note your current card links from the Milkshake app
- Sign up at your new platform (e.g., Lnk.Bio)
- Add your links via the web dashboard
- Set up your custom domain if desired
- Update your bio link
Full migration guide: Milkshake → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Milkshake
Carrd.co
Top 5 link in bio services
by features offered and cost-efficiency
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Tilda | |
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Linktree | |
4 |
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Carrd.co | |
5 |
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Taplink | |