Linktree vs Pillar
Which link in bio is right for you?
Quick verdict
Choose Pillar if you scored higher on features and value. Choose Linktree for the use cases below where it has an edge.
Use Linktree if:
- You need payment links or native ecommerce features
- You're managing a team or agency with multiple profiles
- You rely on integrations like Mailchimp, Klaviyo, or Shopify
- Brand recognition and the Linktree name matter in your context
- You need advanced analytics at a per-link level
Use Pillar if:
- You actively manage brand deals and want a built-in CRM to track pitches and deliverables
- You want to show brands professional analytics without creating a separate media kit
- You sell digital products and want everything managed from one dashboard
- You need audience demographic data to pitch to sponsors
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
1 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
2 URL Domain options |
|
8 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
10-0.5% transaction fees |
Varies transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans |
|
$228 annual cost - Top plan |
$348 annual cost - Top plan |
|
$72 most cost-effective Pro plan |
$16/mo most cost-effective Pro plan |
|
Built-in Shop can only embed products from Shopify |
Built-in Shop Brand deals & products |
Page Customisation
|
1 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
~20 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
20 fonts |
8 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups |
Organise links under groups Content sections |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics Audience analytics |
|
Data Export only available starting from the $228/year plan & only in .csv |
Data Export Analytics export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page Premade Social Causes link that directs to only 1 source of information for each entry |
Custom Social Causes page |
|
Embed music |
Embed music Spotify, SoundCloud |
|
Embed video |
Embed video YouTube embed |
|
 External pixels |
 External pixels Pixel support |
Pricing comparison
All prices in USD. Last verified March 2026.
Linktree
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $5.00 | month |
| Pro | $9.00 | month |
| Premium | $24.00 | month |
Pillar
| Plan | Price | Billed |
|---|---|---|
| Starter | $16.00 | month |
| Pro | $29.00 | month |
Pros and cons
Linktree
Pros
- Most widely recognised link-in-bio brand — familiar to collaborators and managers
- Strong integration ecosystem (Mailchimp, Klaviyo, Shopify, etc.)
- Payment links built in on Premium
- Robust analytics with location and device data on Pro+
- Large community and support resources
Cons
- Expensive relative to competitors with equivalent features
- Free plan prominently shows Linktree branding
- No custom CSS for design flexibility
- Some core features (analytics, scheduling) locked behind Pro ($9/mo) tier
- Interface can feel cluttered with so many feature additions
Pillar
Pros
- Brand deal CRM is unique — no other link-in-bio tool manages sponsorship pipelines
- Built-in media kit tailored for creator brand pitches
- Audience analytics designed for sponsor reporting
- Digital product sales included
- Email capture built in
Cons
- Expensive — $16-29/month with no free plan after trial
- Overkill for creators not yet doing brand deals
- No link scheduling
- No free plan
- Smaller community and less documentation than major competitors
Switching between them
How to migrate from Linktree to another tool
Estimated time: ~15 minutes. Difficulty: easy.
- Export your Linktree links from Settings > Export
- Sign up for your alternative tool
- Re-enter or import your links
- Set up your profile appearance
- Update your Instagram/TikTok bio to the new URL
Full migration guide: Linktree → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Linktree
Pillar
Top 5 link in bio services
by features offered and cost-efficiency
1 |
|
Lnk.Bio | |
2 |
|
Tilda | |
3 |
|
Linktree | |
4 |
|
Carrd.co | |
5 |
|
Taplink | |
