Later Link in Bio vs Pillar
Which link in bio is right for you?
Quick verdict
Choose Pillar if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Use Pillar if:
- You actively manage brand deals and want a built-in CRM to track pitches and deliverables
- You want to show brands professional analytics without creating a separate media kit
- You sell digital products and want everything managed from one dashboard
- You need audience demographic data to pitch to sponsors
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
1 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
2 URL Domain options |
|
9 letter-long Domain |
9 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
Varies transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans |
|
$800 annual cost - Top plan |
$348 annual cost - Top plan |
|
$150 most cost-effective Pro plan |
$16/mo most cost-effective Pro plan |
|
Built-in Shop embed products from Shopify |
Built-in Shop Brand deals & products |
Page Customisation
|
1 link layouts |
3 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
10 fonts |
8 fonts |
Link Features
|
Unlimited links only available in the $800 annual subscription |
Unlimited links |
|
Organise links under groups |
Organise links under groups Content sections |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics Audience analytics |
|
Data Export limited historical data & only in .csv |
Data Export Analytics export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page not offered |
Custom Social Causes page |
|
Embed music |
Embed music Spotify, SoundCloud |
|
Embed video |
Embed video YouTube embed |
|
 External pixels |
 External pixels Pixel support |
Pricing comparison
All prices in USD. Last verified March 2026.
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Pillar
| Plan | Price | Billed |
|---|---|---|
| Starter | $16.00 | month |
| Pro | $29.00 | month |
Pros and cons
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Pillar
Pros
- Brand deal CRM is unique — no other link-in-bio tool manages sponsorship pipelines
- Built-in media kit tailored for creator brand pitches
- Audience analytics designed for sponsor reporting
- Digital product sales included
- Email capture built in
Cons
- Expensive — $16-29/month with no free plan after trial
- Overkill for creators not yet doing brand deals
- No link scheduling
- No free plan
- Smaller community and less documentation than major competitors
Switching between them
How to migrate from Later Link in Bio to another tool
Estimated time: ~15 minutes. Difficulty: easy.
- Sign up or log into Later at later.com
- Connect your Instagram account
- Enable Link in Bio from your Later dashboard
- Add custom link buttons for non-post links
- Set links on new posts at scheduling time
- Update your Instagram bio with your Later Link in Bio URL
Full migration guide: Later Link in Bio → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Later Link in Bio
Pillar
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by features offered and cost-efficiency
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