Later Link in Bio vs Carrd.co
Which link in bio is right for you?
Quick verdict
Choose Carrd.co if you scored higher on features and value. Choose Later Link in Bio for the use cases below where it has an edge.
Use Later Link in Bio if:
- Instagram is your primary traffic source and you post product or content links regularly
- You want every Instagram post to link somewhere specific (product, blog post, video)
- You're already using Later for scheduling and want bio links to sync automatically
- You run an ecommerce brand and want your Instagram feed to function as a shoppable catalogue
Use Carrd.co if:
- You want full design control — layout, fonts, colors, custom CSS
- You're a designer or developer comfortable building a custom page
- You want a mini-site rather than just a link list
- You want the cheapest custom domain option ($9/year)
- You don't need native link analytics or scheduling
Comparison Score
General
|
1 Multi-Accounts |
25 Multi-Accounts |
|
1 signup integrations |
1 signup integrations |
|
Custom username |
Custom username |
|
1 URL Domain options |
1 URL Domain options |
|
9 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans only subscriptions |
One-time Plans |
|
$800 annual cost - Top plan |
$49 annual cost - Top plan |
|
$150 most cost-effective Pro plan |
$19 most cost-effective Pro plan |
|
Built-in Shop embed products from Shopify |
Built-in Shop can only embed Buy buttons from third-party services |
Page Customisation
|
1 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
599 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
10 fonts |
255 fonts |
Link Features
|
Unlimited links only available in the $800 annual subscription |
Unlimited links |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics no built-in insights, only via Google Analytics integration |
|
Data Export limited historical data & only in .csv |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page not offered |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Later Link in Bio
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Starter | $18.00 | month |
| Growth | $40.00 | month |
Carrd.co
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro Lite | $9.00 | year |
| Pro Standard | $19.00 | year |
| Pro Plus | $49.00 | year |
Pros and cons
Later Link in Bio
Pros
- Clickable Instagram grid is unique — turns your feed into a link directory
- Post-level link analytics let you see which content drives clicks
- Deep Later scheduling integration — set links at time of posting
- Shopify integration for ecommerce product links
- Free plan available with core features
Cons
- Heavily Instagram-centric — limited value if Instagram isn't your main platform
- No email capture, digital products, or native payments
- Custom domain only on paid plans ($18/month)
- Full feature set requires a Later subscription you may not otherwise need
- Less design flexibility than dedicated bio link tools
Carrd.co
Pros
- Cheapest custom domain in the category at $9/year
- Full design freedom with custom CSS and flexible layout
- Can build a full mini-website, not just a link list
- Video and image backgrounds supported
- Excellent free plan — 3 sites with no forced branding
Cons
- No native link-click analytics — requires Google Analytics setup
- No link scheduling
- No media embeds (Spotify, YouTube) without custom code
- Not purpose-built for link management — no link dashboard
- Setup requires more effort than dedicated link-in-bio tools
- No QR code generator
Switching between them
How to migrate from Later Link in Bio to another tool
Estimated time: ~15 minutes. Difficulty: easy.
- Sign up or log into Later at later.com
- Connect your Instagram account
- Enable Link in Bio from your Later dashboard
- Add custom link buttons for non-post links
- Set links on new posts at scheduling time
- Update your Instagram bio with your Later Link in Bio URL
Full migration guide: Later Link in Bio → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Later Link in Bio
Carrd.co
Top 5 link in bio services
by features offered and cost-efficiency
1 |
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Lnk.Bio | |
2 |
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Tilda | |
3 |
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Linktree | |
4 |
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Carrd.co | |
5 |
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Taplink | |