Bio.link vs Shorby

Which link in bio is right for you?

Quick verdict

Choose Shorby if you scored higher on features and value. Choose Bio.link for the use cases below where it has an edge.

Use Bio.link if:

  • You want a clean free plan without third-party branding on your page
  • Simplicity is more important than advanced features
  • You just need links and basic analytics
  • You want a custom domain on a budget ($6/month)

Use Shorby if:

  • You run Facebook or Google Ads and want retargeting pixels on your bio link
  • You want visitors to contact you via WhatsApp or Telegram directly from your page
  • You publish content regularly and want RSS feed auto-links
  • You're an agency managing multiple client pages
  • You have a budget for a $15-29/month tool and need professional-grade tracking

Comparison Score

Bio.link Logo

Bio.link

Shorby Logo

Shorby

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General

 
 

1

Multi-Accounts
account

 

10

Multi-Accounts
agency accounts

 

3

signup integrations
integrations

 

5

signup integrations
integrations

 

Custom username

 

Custom username

 

2

URL Domain options
domain options

 

2

URL Domain options
domain options

 

8

letter-long Domain
characters

 

7

letter-long Domain
characters

 
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Payments & Costs

 
 

Accept crypto

 

Accept crypto

 

N/A

transaction fees
no ecommerce

 

N/A

transaction fees
no ecommerce

 

Free plan

 

Free plan

 

One-time Plans

 

One-time Plans

 

$72

annual cost - Top plan
per year

 

$1,188

annual cost - Top plan
per year

 

$6/mo

most cost-effective Pro plan
Pro

 

$15/mo

most cost-effective Pro plan
Nano

 

Built-in Shop

 

Built-in Shop

 
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Page Customisation

 
 

2

link layouts
layout styles

 

3

link layouts
layout styles

 

Flexible layout

 

Flexible layout

 

Mirror Instagram Grid

 

Mirror Instagram Grid

 

Background colors/images

 

Background colors/images

 

4

Social, Music & Contact icons
icon types

 

6

Social, Music & Contact icons
icon types

 

Icon colors

 

Icon colors

 

5

fonts
font options

 

8

fonts
font options

 
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Link Features

 
 

Unlimited links

 

Unlimited links

 

Organise links under groups

 

Organise links under groups

 

Schedule links

 

Schedule links

 

Vibrate/highlight links

 

Vibrate/highlight links

 

Analytics

 

Analytics

Click & retargeting data

 

Data Export

 

Data Export

Analytics export

 
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Page Features

 
 

Add a second page

 

Add a second page

 

Custom Social Causes page

 

Custom Social Causes page

 

Embed music

 

Embed music

 

Embed video

 

Embed video

 

 External pixels

 

 External pixels

Facebook, Google pixels

 
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Pricing comparison

All prices in USD. Last verified March 2026.

Bio.link

Free plan available

PlanPriceBilled
Free Free —
Pro $6.00 month

Shorby

PlanPriceBilled
Nano $15.00 month
Pro $29.00 month
Agency $99.00 month

Pros and cons

Bio.link

Pros

  • Clean, fast-loading free plan without forced branding
  • Unlimited links on the free tier
  • Simple setup — up and running in under 5 minutes
  • Affordable Pro plan at $6/month
  • Good design themes available without custom CSS

Cons

  • No media embeds (Spotify, YouTube, TikTok)
  • No link scheduling
  • No email capture or list building
  • No ecommerce features
  • Analytics are basic even on Pro

Shorby

Pros

  • Retargeting pixel support — unique feature for paid advertisers
  • Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
  • RSS feed auto-links keep content fresh automatically
  • Strong analytics including device and referrer data
  • Agency plan with white-label and unlimited pages

Cons

  • No free plan — cheapest is $15/month
  • No media embeds (Spotify, YouTube)
  • No email capture
  • No ecommerce features
  • Expensive for individual creators who don't need advertising features

Switching between them

How to migrate from Bio.link to another tool

Estimated time: ~5 minutes. Difficulty: easy.

  1. Note your links from your current bio page
  2. Sign up at bio.link
  3. Add your links and choose a theme
  4. Update your bio link

Full migration guide: Bio.link → Lnk.Bio

Frequently asked questions

Yes. Bio.link has a genuinely useful free plan with unlimited links and no forced branding. Pro is $6/month and adds custom domain and advanced analytics.

No. Unlike Linktree, Bio.link does not show prominent third-party branding on free accounts.

No. Bio.link does not support media embeds. It's a link-only tool.

Yes, on the Pro plan ($6/month).

Bio.link is simpler and doesn't force branding on free accounts. Linktree has more features (media embeds, scheduling, ecommerce) but its free tier shows Linktree branding prominently.

No. Shorby offers a 7-day free trial but no permanent free plan. The cheapest paid plan is $15/month (Nano).

Messenger buttons let visitors tap to open a direct conversation with you in WhatsApp, Telegram, or Facebook Messenger — directly from your bio link page.

Looking for the top-ranked alternative?

Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.

Try Lnk.Bio free

Overall Comparison Score

Bio.link Logo

Bio.link

Shorby Logo

Shorby

Get Bio.link
Get Shorby

Top 5 link in bio services

by features offered and cost-efficiency

1
 Lnk.Bio Lnk.Bio
52 stars
 
2
 Tilda Tilda
28 stars
 
3
 Linktree Linktree
 
26 stars
 
4
 Carrd.co Carrd.co
 
25 stars
 
5
 Taplink Taplink
 
23 stars
 

Last updated: 22 March 2026

Compare Bio.link with others

Bio.link

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vs
Lnk.Bio

Lnk.Bio

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Bio.link

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Linktree

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