Bio.fm vs Shorby
Which link in bio is right for you?
Quick verdict
Choose Bio.fm if you scored higher on features and value. Choose Shorby for the use cases below where it has an edge.
Use Bio.fm if:
- You have enough content to justify multiple named tabs (Links, Music, Merch, About)
- You're a musician who wants a dedicated music tab with Spotify/SoundCloud embeds
- You want to separate different content areas without overwhelming visitors with one long page
- You're a podcaster wanting episode links in one tab and social links in another
- Free plan features are enough for your needs
Use Shorby if:
- You run Facebook or Google Ads and want retargeting pixels on your bio link
- You want visitors to contact you via WhatsApp or Telegram directly from your page
- You publish content regularly and want RSS feed auto-links
- You're an agency managing multiple client pages
- You have a budget for a $15-29/month tool and need professional-grade tracking
Comparison Score
General
|
1 Multi-Accounts |
10 Multi-Accounts |
|
5 signup integrations |
5 signup integrations |
|
Custom username |
Custom username |
|
2 URL Domain options |
2 URL Domain options |
|
6 letter-long Domain |
7 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$60 annual cost - Top plan |
$1,188 annual cost - Top plan |
|
$5/mo most cost-effective Pro plan |
$15/mo most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop |
Page Customisation
|
4 link layouts |
3 link layouts |
|
Flexible layout Tabbed layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
6 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
5 fonts |
8 fonts |
Link Features
|
Unlimited links |
Unlimited links |
|
Organise links under groups Tab sections |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics Click & retargeting data |
|
Data Export |
Data Export Analytics export |
Page Features
|
Add a second page Multi-tab pages |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music Spotify, SoundCloud |
Embed music |
|
Embed video YouTube, Vimeo |
Embed video |
|
 External pixels |
 External pixels Facebook, Google pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Bio.fm
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro | $5.00 | month |
Shorby
| Plan | Price | Billed |
|---|---|---|
| Nano | $15.00 | month |
| Pro | $29.00 | month |
| Agency | $99.00 | month |
Pros and cons
Bio.fm
Pros
- Unique tabbed layout organises content into multiple named sections
- Good media embed support for music creators
- Free plan includes multi-tab pages
- Affordable Pro plan at $5/month
Cons
- Tabbed format adds navigational friction for visitors
- No ecommerce, payments, or email capture
- Smaller platform with less documentation and community
- No team accounts or agency features
- Custom domain requires paid plan
Shorby
Pros
- Retargeting pixel support — unique feature for paid advertisers
- Messenger button integration (WhatsApp, Telegram, Messenger) built in natively
- RSS feed auto-links keep content fresh automatically
- Strong analytics including device and referrer data
- Agency plan with white-label and unlimited pages
Cons
- No free plan — cheapest is $15/month
- No media embeds (Spotify, YouTube)
- No email capture
- No ecommerce features
- Expensive for individual creators who don't need advertising features
Switching between them
How to migrate from Bio.fm to another tool
Estimated time: ~15 minutes. Difficulty: easy.
- Sign up at bio.fm
- Create your tab sections (e.g. Links, Music, Videos)
- Add links and media embeds to each tab
- Set custom domain if on Pro
- Update your bio link
Full migration guide: Bio.fm → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Bio.fm
Shorby
Top 5 link in bio services
by features offered and cost-efficiency
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Lnk.Bio | |
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Tilda | |
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Linktree | |
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Carrd.co | |
5 |
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Taplink | |