Beacons vs Pillar

Use Beacons if:

• You sell digital products (ebooks, presets, courses) and want a native store
• You accept brand partnerships and want a built-in media kit
• You want a tip jar or donation link built into your profile
• You want email marketing built into your link-in-bio
• You're comfortable with a steeper learning curve for more monetisation features

Use Pillar if:

• You actively manage brand deals and want a built-in CRM to track pitches and deliverables
• You want to show brands professional analytics without creating a separate media kit
• You sell digital products and want everything managed from one dashboard
• You need audience demographic data to pitch to sponsors