Beacons vs Link in Profile
Which link in bio is right for you?
Quick verdict
Choose Beacons if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use Beacons if:
- You sell digital products (ebooks, presets, courses) and want a native store
- You accept brand partnerships and want a built-in media kit
- You want a tip jar or donation link built into your profile
- You want email marketing built into your link-in-bio
- You're comfortable with a steeper learning curve for more monetisation features
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
6 signup integrations |
2 signup integrations |
|
Custom username |
Custom username 1 |
|
2 URL Domain options |
1 URL Domain options |
|
10 letter-long Domain |
17 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
9% (free plan) transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$300 annual cost - Top plan |
$120 annual cost - Top plan |
|
$8.99/mo most cost-effective Pro plan |
$9.99/mo most cost-effective Pro plan |
|
Built-in Shop Digital products & store |
Built-in Shop 1 |
Page Customisation
|
3 link layouts |
1 link layouts |
|
Flexible layout Block-based layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid 1 |
|
Background colors/images |
Background colors/images |
|
6 Social, Music & Contact icons |
2 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
8 fonts |
1 fonts |
Link Features
|
Unlimited links |
Unlimited links 1 |
|
Organise links under groups Content blocks |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics 1 |
|
Data Export |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music Spotify, SoundCloud |
Embed music |
|
Embed video YouTube, TikTok |
Embed video |
|
 External pixels Facebook Pixel, GA |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
Beacons
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Creator Pro | $8.99 | month |
| Store Pro | $25.00 | month |
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Pros and cons
Beacons
Pros
- Best-in-class native ecommerce and digital product sales
- Built-in media kit for creator brand deals
- Tip jar and direct monetisation tools
- Email list building and basic email marketing included
- Generous free plan with all core features (transaction fee applies)
Cons
- 9% transaction fee on the free plan — cuts into revenue significantly
- No link scheduling
- More complex than a basic link-in-bio — steeper learning curve
- No QR code generator
- Interface feels busier than minimalist alternatives
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Switching between them
How to migrate from Beacons to another tool
Estimated time: ~20 minutes. Difficulty: moderate.
- Export your links and store items if applicable
- Sign up for your alternative service
- Recreate your links and profile
- Migrate any digital products to the new platform's store or to Gumroad/Lemon Squeezy
- Update your bio link
Full migration guide: Beacons → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
Beacons
Link in Profile
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by features offered and cost-efficiency
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Tilda | |
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Linktree | |
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Carrd.co | |
5 |
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Taplink | |