About.me vs Link in Profile
Which link in bio is right for you?
Quick verdict
Choose About.me if you scored higher on features and value. Choose Link in Profile for the use cases below where it has an edge.
Use About.me if:
- You want a clean, visually-striking personal profile page rather than a link list
- You're a professional or freelancer using your page as a lightweight personal site
- SEO matters — About.me pages are indexed and rank for personal name searches
- You need something simple and permanent with minimal ongoing management
- You link primarily to your portfolio, LinkedIn, or professional social profiles
Use Link in Profile if:
- You post on Instagram regularly and always include links in captions
- You sell on Etsy or use affiliate links and want zero dashboard maintenance
- Your audience shops directly from your posts
- You want your link page to reflect your Instagram grid automatically
Comparison Score
General
|
1 Multi-Accounts |
1 Multi-Accounts |
|
3 signup integrations |
2 signup integrations |
|
Custom username |
Custom username 1 |
|
2 URL Domain options |
1 URL Domain options |
|
8 letter-long Domain |
17 letter-long Domain |
Payments & Costs
|
Accept crypto |
Accept crypto |
|
N/A transaction fees |
N/A transaction fees |
|
Free plan |
Free plan |
|
One-time Plans |
One-time Plans |
|
$84 annual cost - Top plan |
$120 annual cost - Top plan |
|
$7/mo most cost-effective Pro plan |
$9.99/mo most cost-effective Pro plan |
|
Built-in Shop |
Built-in Shop 1 |
Page Customisation
|
3 link layouts |
1 link layouts |
|
Flexible layout |
Flexible layout |
|
Mirror Instagram Grid |
Mirror Instagram Grid 1 |
|
Background colors/images Full-screen background |
Background colors/images |
|
5 Social, Music & Contact icons |
2 Social, Music & Contact icons |
|
Icon colors |
Icon colors |
|
10 fonts |
1 fonts |
Link Features
|
Unlimited links |
Unlimited links 1 |
|
Organise links under groups |
Organise links under groups |
|
Schedule links |
Schedule links |
|
Vibrate/highlight links |
Vibrate/highlight links |
|
Analytics |
Analytics 1 |
|
Data Export |
Data Export |
Page Features
|
Add a second page |
Add a second page |
|
Custom Social Causes page |
Custom Social Causes page |
|
Embed music |
Embed music |
|
Embed video |
Embed video |
|
 External pixels |
 External pixels |
Pricing comparison
All prices in USD. Last verified March 2026.
About.me
Free plan available
| Plan | Price | Billed |
|---|---|---|
| Free | Free | — |
| Pro | $7.00 | month |
Link in Profile
| Plan | Price | Billed |
|---|---|---|
| Personal | $9.99 | month |
Pros and cons
About.me
Pros
- Full-screen background photo or video creates a premium visual impression
- SEO-friendly — pages are indexed and can rank for name searches
- Free plan covers most professional use cases
- One of the most established platforms in the personal page category
- Clean, minimal design that looks professional without customisation
Cons
- No ecommerce, digital products, or payment collection
- No email capture or marketing integration
- No media embeds (Spotify, YouTube in-page players)
- Feature set hasn't kept pace with modern link-in-bio tools
- Custom domain requires Pro ($7/month)
- Not suited to active creator monetisation
Link in Profile
Pros
- Zero-effort management — links come straight from your Instagram captions
- Instagram grid layout means the page always reflects your latest posts
- Works out of the box with Etsy, Amazon, Shopify, and affiliate links
- 30-day free trial with no credit card required
- Extremely simple — no learning curve
Cons
- Instagram-only — no TikTok, YouTube, or other platform support
- No free plan after the trial
- No custom domain support
- Very limited visual customisation
- No link scheduling, email capture, or advanced analytics
- Only as good as the URLs you add to your captions
Switching between them
How to migrate from About.me to another tool
Estimated time: ~10 minutes. Difficulty: easy.
- Sign up at about.me
- Upload your background photo or video
- Write your bio and add your links
- Connect social profiles
- Set custom domain if on Pro
- Update your bio links to point to your About.me page
Full migration guide: About.me → Lnk.Bio
Frequently asked questions
Looking for the top-ranked alternative?
Lnk.Bio is the highest-rated link in bio for value — free plan, one-time $0.99 option, custom domain, and Spotify/YouTube embeds.
Try Lnk.Bio freeOverall Comparison Score
About.me
Link in Profile
Top 5 link in bio services
by features offered and cost-efficiency
1 |
|
Lnk.Bio | |
2 |
|
Tilda | |
3 |
|
Linktree | |
4 |
|
Carrd.co | |
5 |
|
Taplink | |